International Journal of Technology Marketing (IJTMkt) Inderscience Publishers - linking academia, business and industry through research

International Journal of Technology Marketing

Pages	Title and author(s)
101-115	An analysis of consumer behaviour when adopting technological innovation: a Brazilian perspective of e-books Márcio De Oliveira Mota; Danielle Miranda De Oliveira Arruda Gomes DOI: 10.1504/IJTMKT.2011.043450
116-129	The role of emotion in hi-tech product adoption: the case of WCDMA in Korea Hyun Jung Lee; Jae H. Pae DOI: 10.1504/IJTMKT.2011.043451
130-147	Accelerating customer integration into innovation processes using Pico Jobs Jens Fähling; Ivo Blohm; Helmut Krcmar; Jan Marco Leimeister; Jan Fischer DOI: 10.1504/IJTMKT.2011.043449
148-161	Customer participation in innovation processes of inventors and SMEs Liisa Hyvärinen DOI: 10.1504/IJTMKT.2011.043453
162-177	Marketing of new technologies: the case of renewable energies in the UK Alexander Brem; Frank Muehlmann; Ted Sarmiento DOI: 10.1504/IJTMKT.2011.043452
178-188	Case study – Nokia's strategies in Indian mobile handsets markets during 2002 to 2006 H.M. Jha Bidyarthi; Ashish K. Srivastava; P.V. Bokad; L.B. Deshmukh DOI: 10.1504/IJTMKT.2011.043448