International Journal of Technology Marketing (IJTMkt)

International Journal of Technology Marketing

2021 Vol.15 No.4


Pages Title and author(s)
333-353What you see is what you get: VR as a tool for travel experiences trials
Julieta Mercado-González; Pavel Reyes-Mercado; Carlos Gutiérrez-Marines
DOI: 10.1504/IJTMKT.2021.119071
354-378Diagnosing key factors for gamification in marketing using hierarchical clustering technique
Gautam Srivastava; Surajit Bag
DOI: 10.1504/IJTMKT.2021.119074
379-398Investigating determinants of brand extension success in a fit and a non-fit scenario
Katharina Knoerzer; Jan Andre Millemann
DOI: 10.1504/IJTMKT.2021.119073
399-425Impact of short-lived content on brand love and purchase intention of generation Z
Ruchika Sharma; Kritika Nagdev
DOI: 10.1504/IJTMKT.2021.119072
426-447Website stickiness: role of customer value, satisfaction, trust and habit
Terjani Goyal; Kirti Dutta
DOI: 10.1504/IJTMKT.2021.119075

 

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