International Journal of Technology Marketing (IJTMkt) Inderscience Publishers - linking academia, business and industry through research

International Journal of Technology Marketing

Pages	Title and author(s)
333-353	What you see is what you get: VR as a tool for travel experiences trials Julieta Mercado-González; Pavel Reyes-Mercado; Carlos Gutiérrez-Marines DOI: 10.1504/IJTMKT.2021.119071
354-378	Diagnosing key factors for gamification in marketing using hierarchical clustering technique Gautam Srivastava; Surajit Bag DOI: 10.1504/IJTMKT.2021.119074
379-398	Investigating determinants of brand extension success in a fit and a non-fit scenario Katharina Knoerzer; Jan Andre Millemann DOI: 10.1504/IJTMKT.2021.119073
399-425	Impact of short-lived content on brand love and purchase intention of generation Z Ruchika Sharma; Kritika Nagdev DOI: 10.1504/IJTMKT.2021.119072
426-447	Website stickiness: role of customer value, satisfaction, trust and habit Terjani Goyal; Kirti Dutta DOI: 10.1504/IJTMKT.2021.119075