
International Journal of Technology Marketing
2021 Vol.15 No.4
Pages | Title and author(s) |
333-353 | What you see is what you get: VR as a tool for travel experiences trialsJulieta Mercado-González; Pavel Reyes-Mercado; Carlos Gutiérrez-Marines DOI: 10.1504/IJTMKT.2021.119071 |
354-378 | Diagnosing key factors for gamification in marketing using hierarchical clustering techniqueGautam Srivastava; Surajit Bag DOI: 10.1504/IJTMKT.2021.119074 |
379-398 | Investigating determinants of brand extension success in a fit and a non-fit scenarioKatharina Knoerzer; Jan Andre Millemann DOI: 10.1504/IJTMKT.2021.119073 |
399-425 | Impact of short-lived content on brand love and purchase intention of generation ZRuchika Sharma; Kritika Nagdev DOI: 10.1504/IJTMKT.2021.119072 |
426-447 | Website stickiness: role of customer value, satisfaction, trust and habitTerjani Goyal; Kirti Dutta DOI: 10.1504/IJTMKT.2021.119075 |