International Journal of Technology Marketing (IJTMkt)

International Journal of Technology Marketing

2007 Vol.2 No.4


Pages Title and author(s)
295-315An examination on the integration of technological and business innovation: cases of Yahoo! and Google
Ping Lan, Gregory A. Hutcheson, Yavor Markov, Nathaniel W. Runyan
DOI: 10.1504/IJTMKT.2007.015747
316-330Open to all: a postmodern perspective on product development and brands in an open-source environment
Leyland F. Pitt, Pierre R. Berthon, Richard T. Watson, Donald Wynn Jr., Arien Strasheim
DOI: 10.1504/IJTMKT.2007.015748
331-347Winning by timely market entry?
Anni Tuppura, Pia Hurmelinna-Laukkanen, Ari Jantunen, Kaisu Puumalainen, Kalevi Kylaheiko
DOI: 10.1504/IJTMKT.2007.015749
348-363The internet's impact on B2B sales management: some Australian evidence
Leyland F. Pitt, Bradley R. Barnes, Ronika Chakrabarti, Dayananda Palihawadana, Mike Ewing, Elaine Leong
DOI: 10.1504/IJTMKT.2007.015750
364-380The outsourcing application in developing one's own brand: transformation from ODM business
Yu-Xiang Yen, Der-Juinn Horng
DOI: 10.1504/IJTMKT.2007.015751