
International Journal of Technology Marketing
2007 Vol.2 No.4
Pages | Title and author(s) |
295-315 | An examination on the integration of technological and business innovation: cases of Yahoo! and GooglePing Lan, Gregory A. Hutcheson, Yavor Markov, Nathaniel W. Runyan DOI: 10.1504/IJTMKT.2007.015747 |
316-330 | Open to all: a postmodern perspective on product development and brands in an open-source environmentLeyland F. Pitt, Pierre R. Berthon, Richard T. Watson, Donald Wynn Jr., Arien Strasheim DOI: 10.1504/IJTMKT.2007.015748 |
331-347 | Winning by timely market entry?Anni Tuppura, Pia Hurmelinna-Laukkanen, Ari Jantunen, Kaisu Puumalainen, Kalevi Kylaheiko DOI: 10.1504/IJTMKT.2007.015749 |
348-363 | The internet's impact on B2B sales management: some Australian evidenceLeyland F. Pitt, Bradley R. Barnes, Ronika Chakrabarti, Dayananda Palihawadana, Mike Ewing, Elaine Leong DOI: 10.1504/IJTMKT.2007.015750 |
364-380 | The outsourcing application in developing one's own brand: transformation from ODM businessYu-Xiang Yen, Der-Juinn Horng DOI: 10.1504/IJTMKT.2007.015751 |