International Journal of Technology Marketing (IJTMkt)

International Journal of Technology Marketing

2008 Vol.3 No.3


Pages Title and author(s)
203-222Product development in the automotive industry: crucial success drivers for technological innovations
Daniel Gerhard, Alexander Brem, Kai-Ingo Voigt
DOI: 10.1504/IJTMKT.2008.019922
223-257The empirical relationship between product variety, in-house capability and outsourcing capability: the case of a watch manufacturing firm in India
Chimata Murali Krishna, Pradip Kumar Ray
DOI: 10.1504/IJTMKT.2008.019923
258-275The government's multirole and a resulting importance of guanxi in the Chinese software industry
Xiaohong Quan
DOI: 10.1504/IJTMKT.2008.019924
276-292The current status and potential use of silent technology – RFID to enhance customer relationship
Teuta Cata, Wm. Benjamin Martz Jr.
DOI: 10.1504/IJTMKT.2008.019925
293-303RSS as a new international e-marketing opportunity
Ingi Runar Edvardsson, Nik J. Whitehead
DOI: 10.1504/IJTMKT.2008.019926

 

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