International Journal of Technology Marketing
2008 Vol.3 No.3
Pages | Title and author(s) |
203-222 | Product development in the automotive industry: crucial success drivers for technological innovationsDaniel Gerhard, Alexander Brem, Kai-Ingo Voigt DOI: 10.1504/IJTMKT.2008.019922 |
223-257 | The empirical relationship between product variety, in-house capability and outsourcing capability: the case of a watch manufacturing firm in IndiaChimata Murali Krishna, Pradip Kumar Ray DOI: 10.1504/IJTMKT.2008.019923 |
258-275 | The government's multirole and a resulting importance of guanxi in the Chinese software industryXiaohong Quan DOI: 10.1504/IJTMKT.2008.019924 |
276-292 | The current status and potential use of silent technology – RFID to enhance customer relationshipTeuta Cata, Wm. Benjamin Martz Jr. DOI: 10.1504/IJTMKT.2008.019925 |
293-303 | RSS as a new international e-marketing opportunityIngi Runar Edvardsson, Nik J. Whitehead DOI: 10.1504/IJTMKT.2008.019926 |