
International Journal of Technology Marketing
2015 Vol.10 No.1
Special Issue on Marketing Innovative Technology Solutions in Global Market: Insights and Perspectives
Guest Editors: Professor Dr. Alexander Brem, Professor Dr. Eelko Huizingh and Professor Dr. Eric Viardot
![]() |
Pages | Title and author(s) |
4-24 | External technology commercialisation and markets for technology in Russian manufacturing industryPekka Torvinen; Juha Väätänen DOI: 10.1504/IJTMKT.2015.066089 |
25-46 | Technology versus product innovations - are they like apples and oranges? A comparative study on commercialisationHenri Simula; Povilas Valiauga; Tuula Lehtimäki DOI: 10.1504/IJTMKT.2015.066084 |
47-66 | Customer-oriented product development process in B2B industryVeli-Matti Suominen; Juha Kytölä; Marja Naaranoja DOI: 10.1504/IJTMKT.2015.066075 |
67-94 | Comparative study on FFE activities between Korean and Japanese NPD projectsAkio Nagahira; Kyong-Hwan Kim; Hee-Ja Yoon; Sumie Ishihara; Yukiya Chiba; Yuta Tanaka; Aya Miura DOI: 10.1504/IJTMKT.2015.066094 |
95-110 | Cheer the crowd? Facilitating user participation in idea crowdsourcingMiia Kosonen; Kaisa Henttonen DOI: 10.1504/IJTMKT.2015.066073 |