International Journal of Technology Marketing (IJTMkt)

International Journal of Technology Marketing

2006 Vol.1 No.4


Pages Title and author(s)
355-374A new vision of innovation management: towards an integrated paradigm
Ping Lan
DOI: 10.1504/IJTMKT.2006.010732
375-392Marketing challenges in the software component business
Nina Helander, Pauliina Ulkuniemi
DOI: 10.1504/IJTMKT.2006.010733
393-410An integrative framework of technology acceptance model and personalisation in mobile commerce
H.Y. Sonya Hsu, Songpol Kulviwat
DOI: 10.1504/IJTMKT.2006.010734
411-430External technology commercialisation as an alternative mode of technology marketing
Ulrich Lichtenthaler
DOI: 10.1504/IJTMKT.2006.010735
431-445Consumer adoption of Short Message Service (SMS): a suggested framework
Yong Jian Wang, Angela Hausman
DOI: 10.1504/IJTMKT.2006.010736

 

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