
International Journal of Technology Marketing
2006 Vol.1 No.4
Pages | Title and author(s) |
355-374 | A new vision of innovation management: towards an integrated paradigmPing Lan DOI: 10.1504/IJTMKT.2006.010732 |
375-392 | Marketing challenges in the software component businessNina Helander, Pauliina Ulkuniemi DOI: 10.1504/IJTMKT.2006.010733 |
393-410 | An integrative framework of technology acceptance model and personalisation in mobile commerceH.Y. Sonya Hsu, Songpol Kulviwat DOI: 10.1504/IJTMKT.2006.010734 |
411-430 | External technology commercialisation as an alternative mode of technology marketingUlrich Lichtenthaler DOI: 10.1504/IJTMKT.2006.010735 |
431-445 | Consumer adoption of Short Message Service (SMS): a suggested frameworkYong Jian Wang, Angela Hausman DOI: 10.1504/IJTMKT.2006.010736 |