International Journal of Technology Marketing (IJTMkt)

International Journal of Technology Marketing

2010 Vol.5 No.4

Special Issue on Today’s Consumer: Online, Mobile And Social

Guest Editor: Dr. Yioula Melanthiou


Pages Title and author(s)
291-302The new e-commerce freeloaders: effects on consumer behaviour and decision-making
Kip Becker, Jung-Wan Lee, Helena Nobre
DOI: 10.1504/IJTMKT.2010.039732
303-314Using social networks as a promotional tool for higher education institutions
Yioula Melanthiou, Sophia Fantis
DOI: 10.1504/IJTMKT.2010.039733
315-327Internet adoption in the public sector: the case of Portuguese public institutions
Ana Prego De Faria, Elisabete Sampaio De Sa, Faranak Abbaspuli Mamaghani
DOI: 10.1504/IJTMKT.2010.039734
328-344Always-on mobile phone behaviour impulsive and postmodern consumers
M. Hakan Altintas, Necmi Gursakal, Hans Ruediger Kaufmann, Demetris Vrontis, Feride Bahar Isin
DOI: 10.1504/IJTMKT.2010.039735
345-362Are online payment systems customer-centric? – A study on Indian public sector banks
Sukanya Kundu, Saroj K. Datta
DOI: 10.1504/IJTMKT.2010.039736