
International Journal of Technology Marketing
2010 Vol.5 No.4
Special Issue on Today’s Consumer: Online, Mobile And Social
Guest Editor: Dr. Yioula Melanthiou
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Pages | Title and author(s) |
291-302 | The new e-commerce freeloaders: effects on consumer behaviour and decision-makingKip Becker, Jung-Wan Lee, Helena Nobre DOI: 10.1504/IJTMKT.2010.039732 |
303-314 | Using social networks as a promotional tool for higher education institutionsYioula Melanthiou, Sophia Fantis DOI: 10.1504/IJTMKT.2010.039733 |
315-327 | Internet adoption in the public sector: the case of Portuguese public institutionsAna Prego De Faria, Elisabete Sampaio De Sa, Faranak Abbaspuli Mamaghani DOI: 10.1504/IJTMKT.2010.039734 |
328-344 | Always-on mobile phone behaviour impulsive and postmodern consumersM. Hakan Altintas, Necmi Gursakal, Hans Ruediger Kaufmann, Demetris Vrontis, Feride Bahar Isin DOI: 10.1504/IJTMKT.2010.039735 |
345-362 | Are online payment systems customer-centric? – A study on Indian public sector banksSukanya Kundu, Saroj K. Datta DOI: 10.1504/IJTMKT.2010.039736 |