International Journal of Technology Marketing (IJTMkt)

International Journal of Technology Marketing

2013 Vol.8 No.2

Special Issue on Action for Innovation: Marketing Inventions with Success

Guest Editors: Alexander Brem, Eelko Huizingh and Eric Viardot


Pages Title and author(s)
102-126Independent inventors and inbound open innovation: using a resource-based approach to create a tool for screening inventor approaches in order to facilitate technology in-licensing
Gavin Smeilus; Robert J. Harris; Andrew Pollard
DOI: 10.1504/IJTMKT.2013.054078
127-141Diffusion of user innovations - a firm-level survey
Arja Kuusisto; Jari Kuusisto
DOI: 10.1504/IJTMKT.2013.054080
142-158Applying the hub-and-spoke model to virtual communities: the IBM innovation approach
Maria Cristina Longo; Sonia Caterina Giaccone; Francesco Garraffo
DOI: 10.1504/IJTMKT.2013.054077
159-176The service innovation triangle: a tool for exploring value creation through service innovation
Peder Inge Furseth; Richard Cuthbertson
DOI: 10.1504/IJTMKT.2013.054082
177-196Building up a firm's commercialisation competence: from product concept to the first reference
Leena Aarikka-Stenroos; Tuula Lehtimäki
DOI: 10.1504/IJTMKT.2013.054081
197-234Distinctive dynamic capabilities for new business creation: sensing, seizing, scaling and separating
Axel Roseno; Ellen Enkel; Florian Mezger
DOI: 10.1504/IJTMKT.2013.054072