International Journal of Technology Marketing (IJTMkt)

International Journal of Technology Marketing

2025 Vol.19 No.3


Pages Title and author(s)
269-291Impact of ad-evoked nostalgia and intensity of nostalgia on intention to buy fashion products
Ashok Kumar; Ashwani Kumar Yadav; Ruchi Srivastava; Pawan Kumar; Bhoopendra Bharti; Bijay Prasad Kushwaha
DOI: 10.1504/IJTMKT.2025.147321
292-318Updates in the evolution of AI-driven digital marketing practices: a literature review with bibliometric analysis
Mohammad Faruk; Md. Masudur Rahman; Riduanul Mustafa; Ishita Roy
DOI: 10.1504/IJTMKT.2025.147357
319-336Retail supply chain digitalisation process in the Sub-Saharan countries, a Cameroon case study: from digitisation to digital transformation
Hapsatou
DOI: 10.1504/IJTMKT.2025.147325
337-365Consumer vulnerability: its impact on ethical perceptions and brand love towards online retail from a stimulus-organism-behaviour-consequence perspective
Dheeraj Sharma; Neha Bhardwaj; Naman Sreen
DOI: 10.1504/IJTMKT.2025.147340
366-386A correlation study of CRM resources and retailer omnichannel strategy performance
Victoria C. Hailey
DOI: 10.1504/IJTMKT.2025.147330

 

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