International Journal of Technology Marketing (IJTMkt)

International Journal of Technology Marketing

2025 Vol.19 No.4


Pages Title and author(s)
387-402Challenges in sales: a multinational study
Thomas Berger; Timo Holopainen; Pentti Korpela; Poul von Wowern
DOI: 10.1504/IJTMKT.2025.149419
403-424The impact of consumers' participation in virtual brand communities on brand loyalty and co-creation: mediating role of affective commitment
Kaouther Jridi; Amel Chaabouni; Narjess Ben Ahmed
DOI: 10.1504/IJTMKT.2025.149430
425-447Artificial intelligence in innovative e-marketing
Iryna Gamova; Anatoliі Mazaraki; Diana Fayvishenko
DOI: 10.1504/IJTMKT.2025.149429
448-476Empathy in robots: the impact on responsibility attribution in service encounters
Jeonghyeon Choi; Gho Kim
DOI: 10.1504/IJTMKT.2025.149422
477-500SME digital marketing tools importance and usage: the impact on printing firm performance
W. Randy Clark; Scott C. Manley; Ralph I. Williams Jr.
DOI: 10.1504/IJTMKT.2025.149420

 

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