International Journal of Technology Marketing
2012 Vol.7 No.1
 Editorial: Considering marketing of technology solutions from a dual perspective |
| Pages | Title and author(s) |
| 4-19 | The impact of the emergence of internet hospital rating sites on patients' choice: a quality evaluation and examination of the patterns of approachStefan M. Niehues; Martin Emmert; Matthias Haas; Oliver Schöffski; Bernd Hamm DOI: 10.1504/IJTMKT.2012.046435 |
| 20-31 | Effect of card and internet banking on usersKamini Singh DOI: 10.1504/IJTMKT.2012.046434 |
| 32-46 | Post-purchase cognitive dissonance – evidence from the mobile phone marketJens Graff; Kittipong Sophonthummapharn; Vinit Parida DOI: 10.1504/IJTMKT.2012.046433 |
| 47-62 | Old fashioned or enlightened? Small retailers' practices in e-procurementNeil Connon; Bill Donaldson; Alistair R. Anderson DOI: 10.1504/IJTMKT.2012.046431 |
| 63-94 | Software upgrade, consumer behaviour and software vendor's choiceYanbin Tu; Min Lu DOI: 10.1504/IJTMKT.2012.046432 |
Our Blog 
Follow us on Twitter 
Visit us on Facebook