International Journal of Technology Marketing (IJTMkt)

International Journal of Technology Marketing

2015 Vol.10 No.4

Special Issue on Innovation and New Marketing Channels

Guest Editor: Dr. Yioula Melanthiou


Pages Title and author(s)
345-361Value creation based on IT marketing: an exploratory study for developing strategic partnerships in the Greek wood and furniture sectors
Ioannis Papadopoulos; Marios Trigkas; Anthony Karageorgos; Elli Rapti; Adamantios Sideras
DOI: 10.1504/IJTMKT.2015.072179
362-380Neuroscience technologies in marketing: a study of gender and TV advertisements using electroencephalography
Tomás Uva; Carlos Lucas de Freitas; Teresa Paiva
DOI: 10.1504/IJTMKT.2015.072181
381-395Communicating local products on the web: a comparison between Italian and English-language blogs
Paola Scorrano; Monica Fait; Pierfelice Rosato; Silvia Gravili
DOI: 10.1504/IJTMKT.2015.072178
396-412Reliability of the online payment process and its impact on online purchase behaviour
Sukanya Kundu; Saroj Kumar Datta
DOI: 10.1504/IJTMKT.2015.072174
413-430Influence of social media on motivations for visiting a destination and image formation
Isabel Llodrá-Riera; María Pilar Martínez-Ruiz; Ana Isabel Jímenez-Zarco; Alicia Izquierdo-Yusta
DOI: 10.1504/IJTMKT.2015.072173