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International Journal of Technology Marketing
Published issues
2015 Vol.10 No.4
International Journal of Technology Marketing
2015 Vol.10 No.4
Special Issue on Innovation and New Marketing Channels
Guest Editor
: Dr. Yioula Melanthiou
Editorial
Pages
Title and author(s)
345-361
Value creation based on IT marketing: an exploratory study for developing strategic partnerships in the Greek wood and furniture sectors
Ioannis Papadopoulos; Marios Trigkas; Anthony Karageorgos; Elli Rapti; Adamantios Sideras
DOI
:
10.1504/IJTMKT.2015.072179
362-380
Neuroscience technologies in marketing: a study of gender and TV advertisements using electroencephalography
Tomás Uva; Carlos Lucas de Freitas; Teresa Paiva
DOI
:
10.1504/IJTMKT.2015.072181
381-395
Communicating local products on the web: a comparison between Italian and English-language blogs
Paola Scorrano; Monica Fait; Pierfelice Rosato; Silvia Gravili
DOI
:
10.1504/IJTMKT.2015.072178
396-412
Reliability of the online payment process and its impact on online purchase behaviour
Sukanya Kundu; Saroj Kumar Datta
DOI
:
10.1504/IJTMKT.2015.072174
413-430
Influence of social media on motivations for visiting a destination and image formation
Isabel Llodrá-Riera; María Pilar Martínez-Ruiz; Ana Isabel Jímenez-Zarco; Alicia Izquierdo-Yusta
DOI
:
10.1504/IJTMKT.2015.072173
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