International Journal of Technology Marketing (IJTMkt) Inderscience Publishers - linking academia, business and industry through research

International Journal of Technology Marketing

Special Issue on Innovation and New Marketing Channels

Guest Editor: Dr. Yioula Melanthiou

Pages	Title and author(s)
345-361	Value creation based on IT marketing: an exploratory study for developing strategic partnerships in the Greek wood and furniture sectors Ioannis Papadopoulos; Marios Trigkas; Anthony Karageorgos; Elli Rapti; Adamantios Sideras DOI: 10.1504/IJTMKT.2015.072179
362-380	Neuroscience technologies in marketing: a study of gender and TV advertisements using electroencephalography Tomás Uva; Carlos Lucas de Freitas; Teresa Paiva DOI: 10.1504/IJTMKT.2015.072181
381-395	Communicating local products on the web: a comparison between Italian and English-language blogs Paola Scorrano; Monica Fait; Pierfelice Rosato; Silvia Gravili DOI: 10.1504/IJTMKT.2015.072178
396-412	Reliability of the online payment process and its impact on online purchase behaviour Sukanya Kundu; Saroj Kumar Datta DOI: 10.1504/IJTMKT.2015.072174
413-430	Influence of social media on motivations for visiting a destination and image formation Isabel Llodrá-Riera; María Pilar Martínez-Ruiz; Ana Isabel Jímenez-Zarco; Alicia Izquierdo-Yusta DOI: 10.1504/IJTMKT.2015.072173