International Journal of Technology Marketing (IJTMkt) Inderscience Publishers - linking academia, business and industry through research

International Journal of Technology Marketing

Pages	Title and author(s)
1-19	Adoption of stationary fuel cells: a focus group study with potential users Cornelia R. Karger, Richard Bongartz DOI: 10.1504/IJTMKT.2008.017337
20-38	Exploring Marketing Information Systems (MkIS) selection and evaluation criteria: implications for suppliers Andreas Andronikidis, Christos Vassiliadis, Thomas Fotiadis, Constantinos-Vasilios Priporas DOI: 10.1504/IJTMKT.2008.017338
39-55	Managing the innovative deployment of Information and Communication Technologies (ICTs) for Global Service Organisations Martin R. Fellenz, Mairead Brady DOI: 10.1504/IJTMKT.2008.017339
56-80	Beyond the interoperability of telephony, VoIP and networking: self-realisation marketing contribution to value creation in telecommunications sector Emilio Jose Montero Arruda Filho, Fabio Cassia, Alberto Marino DOI: 10.1504/IJTMKT.2008.017340
81-96	Marketing research and customer analytics: interfunctional knowledge integration Sharman Lichtenstein, David H.B. Bednall, Stewart Adam DOI: 10.1504/IJTMKT.2008.017341