International Journal of Technology Marketing (IJTMkt)

International Journal of Technology Marketing

2018 Vol.13 No.1

Special Issue on: Marketing in the E-Landscape: Models, Concepts and Practices

Guest Editors: Dr. Pinelopi Athanasopoulou and Dr. Apostolos N. Giovanis

Pages Title and author(s)
1-20Measuring and managing organisations' social media climate: the social media climate index
Isabelle Hillebrandt; Björn S. Ivens; Janice Molloy; Hellen Oppelt; Philipp A. Rauschnabel
DOI: 10.1504/IJTMKT.2018.10013084
21-50Online trust and the importance of interaction
Panagiota Papadopoulou; Panagiotis Kanellis
DOI: 10.1504/IJTMKT.2018.10011509
51-82International expansion of retailers: the role of technical expertise, alliances and allocation of resources in economic crises
Eunyoung Sung; Tia Goebel
DOI: 10.1504/IJTMKT.2018.10021427

Additional Paper

83-109An empirical study of factors determining wearable fitness tracker continuance among actual users
Kokil Jain; Isha Sharma; Gurinder Singh
DOI: 10.1504/IJTMKT.2018.10020929