International Journal of Technology Marketing (IJTMkt)

International Journal of Technology Marketing

2020 Vol.14 No.1


Pages Title and author(s)
1-21Turkish and Greek gift purchase behaviour and advertisement on traditional and online media communication tools based on gender differences
Androniki Kavoura; Sezen Bozyigit; Eda Yasa Ozelturkay
DOI: 10.1504/IJTMKT.2020.105120
22-46Do reductions in switching barriers in the US mobile service industry affect contract and no-contract customers differently?
Goitom Tesfom; Nancy J. Birch; Jeffrey N. Culver
DOI: 10.1504/IJTMKT.2020.105112
47-68Blowing your mind: a conceptual framework of augmented reality and virtual reality enhanced cultural visitor experiences using EEG experience measures
Dai-In Danny Han; Jessika Weber; Marcel Bastiaansen; Ondrej Mitas; Xander Lub
DOI: 10.1504/IJTMKT.2020.105118
69-91An ISM-based framework of variables affecting transactions in the online patent marketplace
Nishad A. Deshpande; Asha Nagendra
DOI: 10.1504/IJTMKT.2020.105121

 

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