International Journal of Technology Marketing (IJTMkt) Inderscience Publishers - linking academia, business and industry through research

International Journal of Technology Marketing

Pages	Title and author(s)
1-21	Turkish and Greek gift purchase behaviour and advertisement on traditional and online media communication tools based on gender differences Androniki Kavoura; Sezen Bozyigit; Eda Yasa Ozelturkay DOI: 10.1504/IJTMKT.2020.105120
22-46	Do reductions in switching barriers in the US mobile service industry affect contract and no-contract customers differently? Goitom Tesfom; Nancy J. Birch; Jeffrey N. Culver DOI: 10.1504/IJTMKT.2020.105112
47-68	Blowing your mind: a conceptual framework of augmented reality and virtual reality enhanced cultural visitor experiences using EEG experience measures Dai-In Danny Han; Jessika Weber; Marcel Bastiaansen; Ondrej Mitas; Xander Lub DOI: 10.1504/IJTMKT.2020.105118
69-91	An ISM-based framework of variables affecting transactions in the online patent marketplace Nishad A. Deshpande; Asha Nagendra DOI: 10.1504/IJTMKT.2020.105121