
International Journal of Technology Marketing
2014 Vol.9 No.1
Special Issue on User Innovation and the Role of Creative Consumers
Guest Editor: Professor Ian P. McCarthy
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Pages | Title and author(s) |
6-20 | Lead users, suppliers, and experts: the exploration and exploitation trade-off in product developmentChristos Tsinopoulos; Zu'bi M.F. Al-Zu'bi DOI: 10.1504/IJTMKT.2014.058080 |
21-32 | Consumer creativity and the world's biggest brandKirk Plangger; Karen Robson DOI: 10.1504/IJTMKT.2014.058081 |
33-52 | On becoming creative consumers - user roles in living labs networksSeppo Leminen; Mika Westerlund; Anna-Greta Nyström DOI: 10.1504/IJTMKT.2014.058082 |
53-71 | Advice from creative consumers: a study of online hotel reviewsLinda W. Lee DOI: 10.1504/IJTMKT.2014.058083 |
72-85 | It is emergent: five propositions on the relationship between creative consumers and technology Philip DesAutels; Esmail Salehi-Sangari; Pierre Berthon; Tamara Rabinovich; Leyland Pitt DOI: 10.1504/IJTMKT.2014.058084 |
86-98 | Generation-C: creative consumers in a world of intellectual property rightsJan H. Kietzmann; Ian Angell DOI: 10.1504/IJTMKT.2014.058085 |