International Journal of Technology Marketing (IJTMkt)

International Journal of Technology Marketing

2010 Vol.5 No.1

Special Issue on Leveraging Technological Innovation for Competitive Advantage

Guest Editors: Professor G.D. Sardana and Professor Tojo Thatchenkery


Pages Title and author(s)
4-5International Conference on Business Cases 2009 (ICBC 2009): a brief
G.D. Sardana, Tojo Thatchenkery
DOI: 10.1504/IJTMKT.2010.033300
6-14Digital content delivery and monetisation issues at vReach
Roma Chauhan, Rajeev Gupta
DOI: 10.1504/IJTMKT.2010.033292
15-26Launching enterprise data backup and recovery solutions: the case of Ozonetel
Sujit Kumar, Siddharth Varma
DOI: 10.1504/IJTMKT.2010.033293
27-43Google: organising the worlds' information
Gary J. Stockport
DOI: 10.1504/IJTMKT.2010.033294
44-58Silverline Technologies: fight for revival
Smita Shukla, Kavita Laghate
DOI: 10.1504/IJTMKT.2010.033295
59-66KMA Remarketing Corporation
Manmohan D. Chaubey
DOI: 10.1504/IJTMKT.2010.033296
67-78Semco: cultural transformation and strategic leadership
Gary J. Stockport
DOI: 10.1504/IJTMKT.2010.033297
79-89Oberoi-Hilton strategic alliance that died in infancy
G.D. Sardana
DOI: 10.1504/IJTMKT.2010.033298
90-104Seizing the opportunity for innovation: a case study from India
Manoj Joshi
DOI: 10.1504/IJTMKT.2010.033299