International Journal of Technology Marketing (IJTMkt)

International Journal of Technology Marketing

2026 Vol.20 No.1


Pages Title and author(s)
1-30'Augmenting' tradition through innovation - the implementation of NFTs in the high-end fashion industry
Mariachiara Colucci; Alessandra Vecchi
DOI: 10.1504/IJTMKT.2026.150499
31-49Life lessons: how mothers teaching their children about shopping has moved online
Cara Peters; Jane Boyd Thomas; Ann Hackert
DOI: 10.1504/IJTMKT.2026.150480
50-63An efficient covariate selection method for a Pareto-type model and machine learning in customer inactivity prediction
Shao-Ming Xie
DOI: 10.1504/IJTMKT.2026.150500
64-84Rental intention toward electric-powered two-wheelers: empirical evidence from Vietnam
Gia Ninh Nguyen; Thi Thu Hong Ho; Quoc Tuan Tran; Nguyen Kim Dan Tran
DOI: 10.1504/IJTMKT.2026.150490
85-109Mapping the intellectual structure of market competition and consumer behaviour: a synthesis of the literature using bibliometric analysis
Kavita Verma; Kapil Malhotra; Narpal Yadav; Urmila Sharma
DOI: 10.1504/IJTMKT.2026.150496

 

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