International Journal of Technology Marketing (IJTMkt)

International Journal of Technology Marketing

2026 Vol.20 No.2


Pages Title and author(s)
111-130Linking customer engagement to customer satisfaction: does mobile marketing matter?
Asiamah Yeboah; Samuel Agbemude; Hilda Boateng; Kezia Omane Mensah
DOI: 10.1504/IJTMKT.2026.153425
131-149Masstige apparel products and FOMO in online shopping: tapping the emerging market for luxury consumption
Nupur Arora; Parul Manchanda; Aanchal Aggarwal; Vikas Arya; Vilte Auruskeviciene
DOI: 10.1504/IJTMKT.2026.153423
150-174Developing a marketing strategy for a startup project
Yuliia Biliavska; Andrii Tryvailo
DOI: 10.1504/IJTMKT.2026.153421
175-220A systematic review of metaverse: the next big leap in marketing and consumer research
Akanksha Srivastava; Ganesh P. Sahu
DOI: 10.1504/IJTMKT.2026.153417
221-246The role of affect and consumption values in the intention to enter in a gamification experience
Patrícia Marques Santos; Cristela Maia Bairrada; Joana Matos Dias
DOI: 10.1504/IJTMKT.2026.153426

 

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