International Journal of Technology Marketing  (IJTMkt)
ISSN (Online): 1741-8798  -  ISSN (Print): 1741-878X

Published in 4 issues per year  (View Subscription Price)

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Abstracting/Indexing Services and Journal Lists

   Objectives

The objectives of the IJTMkt are to develop, promote and coordinate the development and practice of technology marketing methods. It aims to overcome the barriers between technical and business sides in a society experiencing accelerating technological changes. It also aims to help marketing professionals, R & D managers, scholars and policy-makers to contribute, to disseminate information and to learn from each other's work, so keeping readers abreast of the timely data and current thinking necessary for better technology-related marketing decisions and strategy.

   Readership

IJTMkt caters the needs of marketing executives, R & D managers, academics, researchers and policy makers, who concerned with a range of marketing issues in technical based business.

   Contents

IJITMkt publishes original papers, theory-based empirical papers, review papers, in-depth case studies, conference reports, notes, and commentaries. Special issues devoted to important topics in Technology Management, Marketing Strategies and Practices, and related topics will be published occasionally. Contribution may be by submission or invitation, and suggestions for special issues and publications are welcome.

   Subject Coverage

The coverage of IJTMkt includes, but is not limited to, the following subjects:

Strategies, practices and toolkits for technology marketing

• Marketing considerations for technology and technology-intensive products
• Network marketing for technology and technology-intensive products
• Online marketing for technology and technology-intensive products
• Collaborative marketing for technology and technology-intensive products
• Direct marketing for technology and technology-intensive products
• Database marketing for technology and technology-intensive products
• Licensing for technology and technology-intensive products
• Franchising for technology and technology-intensive products
• Strategic cooperation/alliance for technology and technology-intensive products
• Branding for technology and technology-intensive products

Technology marketing management

• Technology and marketing
• History of technology marketing
• Patent and technology marketing
• Entrepreneurship and technology marketing
• Corporate innovation restructuring and technology marketing
• Government policy and technology marketing
• University-industry linkage and technology marketing
• Venture capital and technology marketing
• New business incubators and technology marketing
• Technology parks and technology marketing
• Enterprise support systems and technology marketing
• Business ethics and technology marketing
• Technology evaluation and technology marketing
• Benchmarking technology marketing
• Organisation behaviour and organisation theory in technology marketing
• Information and telecommunication technology and technology marketing
• Consumer behaviour and technology marketing
• Pricing and technology marketing
• Knowledge management and technology marketing
• Social and cultural difference and technology marketing

Technology marketing in action

• Technology marketing based on technology features
• Technology marketing based on users’ acceptance
• Technology marketing based on enterprise’s established business model
• Technology marketing based on enterprise’s new business model
• Technology marketing in large corporations
• Technology marketing in small and medium sized enterprises (SMEs)
• Technology marketing in high-tech industries
• Technology marketing in standard industries
• Technology marketing in developing countries
• Technology marketing in developed countries
• Technology marketing for universities
• Technology marketing for public research laboratories
• International comparison in technology marketing

   Specific Notes for Authors

Submitted papers should not have been previously published nor be currently under consideration for publication elsewhere. (N.B. Conference papers may only be submitted if the paper was not originally copyrighted and if it has been completely re-written).

All papers are refereed through a double blind process. A guide for authors, sample copies and other relevant information for submitting papers are available on the Submission of Papers web-page.

To submit a paper, please go to Submissions of Papers

AUTHORS MUST SUBMIT THEIR PAPERS THROUGH THE ON LINE SUBMISSION SYSTEM, OTHERWISE THEIR PAPERS WOULD NOT BE CONSIDERED FOR PUBLICATION

All papers must be submitted online. If you experience any problems submitting your paper online, please contact submissions@inderscience.com, describing the exact problem you experience. Please include in your email the title of the Journal.

   Editors and Members of the Editorial Board

Editors

Alexander Brem
Friedrich-Alexander University of Erlangen-Nuremberg
School of Business and Economics
Lange Gasse 20
90403 Nuremberg
GERMANY
brem@industriebetriebslehre.de

Éric Viardot
CERAM Business School
Rue Dostoievski BP 85
06902 Sophia Antipolis cedex
FRANCE
eric.viardot@cote-azur.cci.fr

Associate Editor (Arabia)

Hassan Selim
United Arab Emirates University
UNITED ARAB EMIRATES

Associate Editor (Australia)

Sharman Lichtenstein
Deakin University
AUSTRALIA

Associate Editor (China)

Jin Chen
Zhejiang University
P.R. CHINA

Associate Editor (North America)

M. Hashem Sherif
AT&T
USA

Associate Editor (South America)

Jorge Talavera
ESAN University
PERU

Editorial Board Members

Rui BaptistaRu
Technical University of Lisbon
PORTUGAL

Louis BrennanLo
Trinity College, University of Dublin
IRELAND

Jason C.H. ChenJa
Gonzaga University
USA

Kyung Soo ChungKy
Kyungpook National University
KOREA, REPUBLIC OF

Lothar CzajaLo
University of Erlangen-Nuremberg
GERMANY

Charles H. DavisCh
Ryerson University
CANADA

Giorgio GottardiGi
Università di Padova
ITALY

Khaled HassaneinKh
McMaster University
CANADA

Milena M. HeadMi
McMaster University
CANADA

Stacey Barlow HillsSt
Utah State University
USA

Ian HipkinIa
University of Exeter
UK

Wei-Chiang Samuelson HongWe
Oriental Institute of Technology
TAIWAN, ROC

Chihmao HsiehCh
Washington University in St. Louis
USA

Gert HumanGe
University of Cape Town
SOUTH AFRICA

Justin JansenJu
Rotterdam School of Management
NETHERLANDS

Bing JingBi
New York University
USA

Dominique JollyDo
CERAM Sophia Antipolis
FRANCE

Erdener KaynakEr
The Pennsylvania State University at Harrisburg
USA

Hyuk-Rae KimHy
Yonsei University
KOREA, REPUBLIC OF

Jongbae KimJo
Dankook University
KOREA, REPUBLIC OF

Joon KohJo
Chonnam National University
KOREA, REPUBLIC OF

Praveen K. KopallePr
Dartmouth College
USA

Songpol KulviwatSo
Hofstra University
USA

Ping LanPi
University of Alaska Fairbanks
USA

Ulrich LichtenthalerUl
WHU - Otto Beisheim School of Management
GERMANY

Lynn L K LimLy
Roehampton University
UK

Yi LiuYi
Xi'an Jiaotong University
P.R. CHINA

Lynn MartinLy
University of Central England
UK

Laura MillerLa
School of Management
USA

Deependra MoitraDe
Strategy and Innovation Consultancy
INDIA

Ioannis MylonakisIo
Ministry of Finance
GREECE

Ingyu OhIn
Bristol Business School
UK

Patricia Ordóñez de PablosPa
Universidad de Oviedo
SPAIN

Kaisu PuumalainenKa
Lappeenranta University of Technology
FINLAND

Luis C. RabeloLu
Industrial Engineering and Management Systems
USA

Sanjit SenguptaSa
San Francisco State University
USA

Xiaonan ShuXi
Wenzhou University
P.R. CHINA

Kenneth L. SimonsKe
Rensselaer Polytechnic Institute
USA

Prakash SinghPr
University of Melbourne
AUSTRALIA

Wim VanhaverbekeWi
Hasselt University & Eindhoven University of Technology
NETHERLANDS

Peet VenterPe
University of South Africa
SOUTH AFRICA

David WilemonDa
Syracuse University
USA

David C. YenDa
Miami University
USA

Shigemi YoneyamaSh
Professor of Management of Technology
JAPAN