International Journal of Electronic Marketing and Retailing
- Editor in Chief
- Prof. Gandolfo Dominici
- ISSN online
- ISSN print
- 4 issues per year
- CiteScore 2020 1.1
The world of electronic marketing is continuously evolving. Marketing theories and practices must adapt to these new technological and social scenarios. IJEMR addresses this evolution by analysing new theories and practices as they emerge with particular focus on electronic retailing. Current technological and quantitative approaches to e-marketing, treating consumer relations as a database problem, are insufficient for a deeper understanding of the implications of this evolution. IJEMR fills this gap, fostering new cutting-edge approaches to e-marketing, e-consumers and e-tailing.
Topics covered include
- Advances in e-marketing, applications
- Internet of things
- Smart technologies and mobile marketing
- Big data management
- Customer participation and value co-creation
- Service marketing
- Consumer ethnography and netnography
- Supply chain management
- Channel management, e-tailing
- Innovation/product development
- Marketing strategies and management
- Consumer behaviour
- Customer relationship management
- Social media marketing
- Security/privacy, ethics/legal issues
The objectives of IJEMR are to attract and publish original theoretical and practical manuscripts from academics and professionals from all disciplines regarding a wide range of contemporary issues in e-marketing and e-tailing. The aims of the journal are to disseminate knowledge, provide a learned reference in the field and facilitate communication between academics, research experts and executives. IJEMR favours qualitative studies but does not preclude any methodologies and is open to any conceptually rigorous approach.
Academics, researchers, professionals, and executives engaged in e-marketing and retailing.
IJEMR publishes cutting edge, high-quality and original results, methodologies, theories, concepts, models and applications from academicians, researchers and professionals on any aspect of electronic marketing and retailing. Special Issues devoted to important topics will be published occasionally
IJEMR is indexed in:More indexes...
- Info Trac (Gale)
- Inspec (Institution of Engineering and Technology)
- ProQuest Advanced Technologies Database with Aerospace
IJEMR is listed in:
- Agenzia Nazionale di Valutazione del sistema Universitario e della Ricerca (ANVUR)
- Australian Business Deans Council Journal Rankings List
Editor in Chief
- Dominici, Gandolfo, Business Systems Laboratory and University of Palermo, Italy
- Bechter, Clemens, Thammasat University, Thailand
- Caputo, Francesco, Università degli Studi di Napoli Federico II, Italy
Editorial Board Members
- Alarcón-del-Amo, María del Carmen, University of Murcia, Spain
- Basile, Gianpaolo, Business Systems Laboratory, Italy
- Ersoy, Nezihe Figen, Anadolou University, Turkey
- Esichaikul, Vatcharaporn, Asian Institute of Technology, Thailand
- Gajewska, Teresa, Cracow University of Technology, Poland
- Heydari, Nastaran Haji, University of Tehran, Iran
- Kaufmann, Hans Rüdiger, University of Applied Management Studies Mannheim and University of Nicosia, Germany
- Löbler, Helge, University of Leipzig, Germany
- Matić, Matea, University of Dubrovnik, Croatia
- Mitan, Andreea, National University of Political Studies and Public Administration, Romania
- Morea, Donato, University of Cagliari, Italy
- Roma, Paolo, University of Palermo, Italy
- Scozzese, Giancarlo, University for Foreigners of Perugia, Italy
- Seturidze, Rusudan, Ivane Javakhishvili Tbilisi State University, Georgia
- Skarzauskiene, Aelita, Mykolas Romeris University, Lithuania
- Thaichon, Park, Griffith University, Australia
- Todua, Nugzar, Ivane Javakhishvili Tbilisi State University, Georgia
A few essentials for publishing in this journal
- Submitted articles should not have been previously published or be currently under consideration for publication elsewhere.
- Conference papers may only be submitted if the paper has been completely re-written (more details available here) and the author has cleared any necessary permissions with the copyright owner if it has been previously copyrighted.
- Briefs and research notes are not published in this journal.
- All our articles go through a double-blind review process.
- All authors must declare they have read and agreed to the content of the submitted article. A full statement of our Ethical Guidelines for Authors (PDF) is available.
- There are no charges for publishing with Inderscience, unless you require your article to be Open Access (OA). You can find more information on OA here.
- All articles for this journal must be submitted using our online submissions system.
- View Author guidelines.
Digitally driving web sales
4 August, 2021
An analysis of web sales data from the top 100 US online retailers shows that digital sales channels including direct website visits, display ads, e-mail marketing, organic search, paid search, referrals, and social media all play an important role in driving sales. The details of the findings published in the International Journal of Electronic Marketing and Retailing, point to certain sales channels as being more effective in some contexts and so could guide those companies with limited resources to the most appropriate approach to driving web sales effectively. The team carried out their hypothesis testing using a log-log model with a Box-Cox transformation, and the average ticket value is used as a control variable. Ravi Narayanaswamy of the School of Business Administration at the University of South Carolina in Aiken and Richard Heiens of the Department of Business Administration at the University of South Carolina Beaufort, Bluffton, USA, open their paper with a quote from the American poet, Maya Angelou, who once famously said, "if you don't know where you've come from, you don't know where you're going." These words could very much apply to the online retail world, the team suggests [...]More details...