International Journal of Electronic Marketing and Retailing

Editor in Chief
Prof. Gandolfo Dominici
ISSN online
1741-1033
ISSN print
1741-1025
4 issues per year

Subscription price

The world of electronic marketing is continuously evolving. Marketing theories and practices must adapt to these new technological and social scenarios. IJEMR addresses this evolution by analysing new theories and practices as they emerge with particular focus on electronic retailing. Current technological and quantitative approaches to e-marketing, treating consumer relations as a database problem, are insufficient for a deeper understanding of the implications of this evolution. IJEMR fills this gap, fostering new cutting-edge approaches to e-marketing, e-consumers and e-tailing.