International Journal of Electronic Marketing and Retailing (IJEMR)

International Journal of Electronic Marketing and Retailing

2017 Vol.8 No.1


Pages Title and author(s)
1-20Drivers of online purchase intention on Singles' Day: a study of Chinese consumers
Xiaqing Zhao; Hooi Lai Wan
DOI: 10.1504/IJEMR.2017.083546
21-44Determinants of young consumers' attitude towards mobile advertising in a technologically and a socially dynamic market
Khurram Sharif
DOI: 10.1504/IJEMR.2017.083551
45-57Consumers' attitude toward Facebook advertising
Fátima Ferreira; Belem Barbosa
DOI: 10.1504/IJEMR.2017.083552
58-76Empirical validation of the decomposed theory of planned behaviour model within the mobile banking adoption context
Mohammad Hamdi Al Khasawneh; Rand Irshaidat
DOI: 10.1504/IJEMR.2017.083553
77-90Managing online environment cues: evidence from Generation Y consumers
Matea Matic; Katija Vojvodic
DOI: 10.1504/IJEMR.2017.083554

 

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