International Journal of Electronic Marketing and Retailing (IJEMR) Inderscience Publishers - linking academia, business and industry through research

International Journal of Electronic Marketing and Retailing

Pages	Title and author(s)
1-20	Drivers of online purchase intention on Singles' Day: a study of Chinese consumers Xiaqing Zhao; Hooi Lai Wan DOI: 10.1504/IJEMR.2017.083546
21-44	Determinants of young consumers' attitude towards mobile advertising in a technologically and a socially dynamic market Khurram Sharif DOI: 10.1504/IJEMR.2017.083551
45-57	Consumers' attitude toward Facebook advertising Fátima Ferreira; Belem Barbosa DOI: 10.1504/IJEMR.2017.083552
58-76	Empirical validation of the decomposed theory of planned behaviour model within the mobile banking adoption context Mohammad Hamdi Al Khasawneh; Rand Irshaidat DOI: 10.1504/IJEMR.2017.083553
77-90	Managing online environment cues: evidence from Generation Y consumers Matea Matic; Katija Vojvodic DOI: 10.1504/IJEMR.2017.083554