Sample articles

You can read all of these full-text articles free of charge - click Free access

International Journal of Electronic Marketing and Retailing (IJEMR)

International Journal of Electronic Marketing and Retailing

Title Author(s) Vol. and Issue nos. Page nos. Full-text article
Shopping orientations and its influence on online purchase intention: a study of young adultsDaly Paulose Meppurath; Roshna VargheseVol.13 No.1105-135Free access
Do health-brand fan pages satisfy their consumers' desires?Gricel Castillo; Lorena Carrete; Pilar ArroyoVol.13 No.183-104Free access
Finding the optimal social media marketing mix to drive customer attraction and sales performance: an exploratory studyRavi Narayanaswamy; Richard A. HeiensVol.13 No.165-82Free access
Nipping the dead mall trend in the bud: a modified shopper-based mall equity model for South Africa's distressed mallsAsphat Muposhi; Chengedzai Mafini; Roy Marlon ShamhuyenhanzvaVol.13 No.143-64Free access
Effect of gender and unplanned shopping on healthy product buying and digital technology useVikas Agrawal; Dale Cake; George GreshamVol.13 No.125-42Free access
The role of the online flower of service in enhancing guest loyalty via the mediating role of guest experience: a structural equation modelling approachAlaeddin Ahmad; Dana Kakeesh; Mohammad AbuhasheshVol.13 No.11-24Free access