Sample articles

You can read all of these full-text articles free of charge - click Free access

International Journal of Electronic Marketing and Retailing (IJEMR)

International Journal of Electronic Marketing and Retailing


Title Author(s) Vol. and Issue nos. Page nos. Full-text article
Beauty in the eyes of the beholder: a meta-analytic review of the effect of design atmospherics on shopping outcomesStephen Oduro; Alessandro De NiscoVol.15 No.1107-137Free access
Differences in attitude and purchase intention for multisensory stimuli in online stores with decreasing product congruence in terms of super additivity and cross-modal correspondenceDavid Weber; Mandy Nuszbaum; Carmen María Carrillo GonzálezVol.15 No.189-106Free access
Social media advertising and marketing performance of SMEs in Ghana: moderating roles of firm size and fear of missing outGeorge Asamoah; Samuel Kingsford Seglah; Isaac Sewornu Coffie; Lawrence Yaw Kusi; Ebenezer Afum; Henry Kojo Bonsu-OwuVol.15 No.168-88Free access
E-payment or cash on delivery: do e-retailers' ethics, trust, and value matter?Karim Garrouch; Olfa Bouhlel; Mohamed Nabil MzoughiVol.15 No.146-67Free access
Predicting consumers' intention to use OFD services during COVID-19 health emergency in the USA and the UK: an application of the S-O-R modelGiada Mainolfi; Simona D'AmicoVol.15 No.120-45Free access
Testing a structural model on consumers' fear of COVID-19, death anxiety, mental well-being and online shopping attitudes with a process macroZübeyir ÇelikVol.15 No.11-19Free access