Sample articles

You can read all of these full-text articles free of charge - click Free access

International Journal of Electronic Marketing and Retailing (IJEMR)

International Journal of Electronic Marketing and Retailing

Title Author(s) Vol. and Issue nos. Page nos. Full-text article
How trust and perceived risk create consumer purchase intention in the context of e-commerce: moderation role of eWOMDudi AmarullahVol.14 No.1107-122Free access
Interpersonal versus institutional trust: consumers' trust to sharing services and its impact on continuance intentionNezahat Ekici; Tuğba ÖzbölükVol.14 No.187-106Free access
Factors influencing consumer intention to use social commerceZaki Shoheib; Emad A. Abu-ShanabVol.14 No.161-86Free access
Understanding consumer adoption and actual usage of digital payment instruments: comparison between Generation Y and Generation ZIrfan Fadhilah; Daniel Tumpal H. AruanVol.14 No.139-60Free access
Comparison of the consumers' need for touch in terms of high-touch and low-touch products in online and offline retail storesKalender Özcan Atilgan; Murat BayindirVol.14 No.123-38Free access
Electronic service recovery strategies and satisfaction with electronic service recovery: moderating role of value co-creationFarzaneh Ghorbani Moghadam; Amir Mohammad Fakoor SaghihVol.14 No.11-22Free access