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International Journal of Electronic Marketing and Retailing (IJEMR)

International Journal of Electronic Marketing and Retailing


Title Author(s) Vol. and Issue nos. Page nos. Full-text article
Minimising display advertising avoidance on social media platforms - the role of exposure condition, personalisation, and personality traitsPriscilla Teika Odoom; Raphael Odoom; Stephen Mahama BraimahVol.16 No.1104-132Free access
Identifying the relationship between e-WOM engagement factors and users' purchase intention through social commerceManjit Kour; Rajinder Kaur; Arshan Bhullar; Ritika Chaudhary; Aaliyah SiddiquiVol.16 No.179-103Free access
Students' behavioural intention towards mobile technology for online shoppingV. GeethaVol.16 No.167-78Free access
The essence of marketing intelligence research highlights from 1962 to 2021Sushant Kumar Vishnoi; Teena Bagga; Naveen VirmaniVol.16 No.139-66Free access
Links among service quality, customer satisfaction and loyalty in Vietnam retail industry during the COVID-19 pandemicThien-Vu Tran; Nhi Thi Hoai NguyenVol.16 No.121-38Free access
CRM purchase intention toward private label brand and trust: investigating the role of manufacturer brand quality, firm motives and perceived riskSuraj Shah; Maurvi Vasavada; Mahendra SharmaVol.16 No.11-20Free access