International Journal of Electronic Marketing and Retailing (IJEMR)

International Journal of Electronic Marketing and Retailing

2023 Vol.14 No.3


Pages Title and author(s)
237-256Brand attitude and purchase intention linkages in smartphone advertising: moderating role of psychological contract violation
Shikha Karamchandani; Anushree Karani; Mitesh Jayswal
DOI: 10.1504/IJEMR.2023.131810
257-274How e-service quality influence post-purchase behaviour: the mediating role of perceived value and the moderating of perceived risk
Ha Thu Nguyen; Anh Chi Phan; Phuong Hien Nguyen
DOI: 10.1504/IJEMR.2023.131817
275-293Impact of social media marketing on purchasing intentions of luxury brands: the case of millennial consumers in the UAE
Ansey John; Vijay Pujari; Sudipa Majumdar
DOI: 10.1504/IJEMR.2023.131812
294-312To buy or not to buy: factors influencing online purchase intention across clothing and apparel, consumer electronics and personal care products
Sunildro L.S. Akoijam; Sultana B.A. Mazumder
DOI: 10.1504/IJEMR.2023.131811
313-349Shopping website selection for lifestyle products using the AHP and TOPSIS methods under fuzzy environment
Sumit Kumar; Soni Wadhwa; Bibhas Chandra
DOI: 10.1504/IJEMR.2023.131820

 

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