International Journal of Electronic Marketing and Retailing (IJEMR)

International Journal of Electronic Marketing and Retailing

2024 Vol.15 No.5


Pages Title and author(s)
519-540The effect of social media marketing on consumers' purchase intention of organic food: the role of perceived value, trust and social identity
Bee Lian Song; Chee Yoong Liew; Muthaloo Subramaniam; Salwa Ahamad
DOI: 10.1504/IJEMR.2024.140812
541-557The role of perceived security, perceived compatibility, and perceived user experience in intentions to use mobile payment services by Generation Z consumers
Aakash Kamble; Smita Mehendale; Supriya Desai; Devidas Golhar
DOI: 10.1504/IJEMR.2024.140811
558-579Role of internal brand equity and brand citizenship behaviour on customer's satisfaction
Negin Sangari; Zhaleh Alizadeh; Fatemeh Alizadeh; Shib Sankar Sana
DOI: 10.1504/IJEMR.2024.140815
580-599Customer brand engagement in emerging businesses: antecedents and consequences
Amir Reza Konjkav Monfared; Milad Mohebali Malmiri; Mohammadreza Barootkoob; Mohammadreza Keshavarz
DOI: 10.1504/IJEMR.2024.140813
600-620Validating the potential measures of e-brand trust and e-brand loyalty: an examination using SEM
Y. Anjel Raj; J. Hemalatha; K. Mohamed Jasim
DOI: 10.1504/IJEMR.2024.140814
621-638Effects of seamless omnichannel experience on customer behavioural outcomes
Tanya Singh; Shivendra Kumar Pandey
DOI: 10.1504/IJEMR.2024.140819

 

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