International Journal of Electronic Marketing and Retailing (IJEMR)

International Journal of Electronic Marketing and Retailing

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2023 Vol.14 No.2

Pages Title and author(s)
123-138Determinants of customer relationship building on digital healthcare networks: an extension of social media engagement theory from emerging market context
Susmita Suggala; Bharati Pathak; Sujo Thomas
DOI: 10.1504/IJEMR.2023.129948
139-155Cause-related marketing online trust and purchase intention: investigating the role of CSR, cause involvement, perceived value and the moderating role of donation magnitude
Suraj Shah; Maurvi Vasavada; Mahendra Sharma
DOI: 10.1504/IJEMR.2023.129947
156-170The impact of touchpoints on customer engagement: the mediating role of relationship quality and brand attachment
Surasak Suthongwan; Chanongkorn Kuntonbutr
DOI: 10.1504/IJEMR.2023.129871
171-189Antecedents and outcomes of omnichannel retail customer experience
Hai Ninh Nguyen; Manh Dung Tran
DOI: 10.1504/IJEMR.2023.129883
190-201Mobile apps personalisation and shareability as drivers of students' choices
Kleopatra Konstantoulaki; Kostas Kaimakis; Panagiotis Kaldis; Ioannis Rizomyliotis
DOI: 10.1504/IJEMR.2023.129933
202-224Stimulators of impulse buying behaviour: an analysis of Pakistan's readymade garment buyers
Nainan Nawaz; Hina Rehman; Sadaf Kashif
DOI: 10.1504/IJEMR.2023.129951
225-235The effect of distribution strategy and price on buying decisions minimarkets in Surabaya City, Indonesia
Slamet Riyadi; Donny Arif
DOI: 10.1504/IJEMR.2023.129913

Open Access Article