International Journal of Electronic Marketing and Retailing (IJEMR) Inderscience Publishers - linking academia, business and industry through research

International Journal of Electronic Marketing and Retailing

You can read the full text of the articles marked as free below using the links provided.

Pages	Title and author(s)
123-138	Determinants of customer relationship building on digital healthcare networks: an extension of social media engagement theory from emerging market context Susmita Suggala; Bharati Pathak; Sujo Thomas DOI: 10.1504/IJEMR.2023.129948
139-155	Cause-related marketing online trust and purchase intention: investigating the role of CSR, cause involvement, perceived value and the moderating role of donation magnitude Suraj Shah; Maurvi Vasavada; Mahendra Sharma DOI: 10.1504/IJEMR.2023.129947
156-170	The impact of touchpoints on customer engagement: the mediating role of relationship quality and brand attachment Surasak Suthongwan; Chanongkorn Kuntonbutr DOI: 10.1504/IJEMR.2023.129871
171-189	Antecedents and outcomes of omnichannel retail customer experience Hai Ninh Nguyen; Manh Dung Tran DOI: 10.1504/IJEMR.2023.129883
190-201	Mobile apps personalisation and shareability as drivers of students' choices Kleopatra Konstantoulaki; Kostas Kaimakis; Panagiotis Kaldis; Ioannis Rizomyliotis DOI: 10.1504/IJEMR.2023.129933
202-224	Stimulators of impulse buying behaviour: an analysis of Pakistan's readymade garment buyers Nainan Nawaz; Hina Rehman; Sadaf Kashif DOI: 10.1504/IJEMR.2023.129951
225-235	The effect of distribution strategy and price on buying decisions minimarkets in Surabaya City, Indonesia Slamet Riyadi; Donny Arif DOI: 10.1504/IJEMR.2023.129913