International Journal of Electronic Marketing and Retailing (IJEMR) Inderscience Publishers - linking academia, business and industry through research

International Journal of Electronic Marketing and Retailing

Pages	Title and author(s)
95-117	A brand view on the user acceptance of mobile apps: an evidence from India in the multi-channel context Nithya Murugan; Jayanth Jacob DOI: 10.1504/IJEMR.2019.098748
118-129	Success and failure factors of social media integration - insights from business experience Maha Al-Essa; Imene Ben Yahia DOI: 10.1504/IJEMR.2019.098749
130-149	A two-stage SEM-neural network analysis to predict drivers of m-commerce in India Khushbu Madan; Rajan Yadav DOI: 10.1504/IJEMR.2019.098750
150-172	Building brand advocacy on social media to improve brand equity Manisha Mathur DOI: 10.1504/IJEMR.2019.098751
173-207	Affect-based and personality-based trust and risk in social commerce Emad Abou-Elgheit DOI: 10.1504/IJEMR.2019.098753