International Journal of Electronic Marketing and Retailing (IJEMR)

International Journal of Electronic Marketing and Retailing

2019 Vol.10 No.2


Pages Title and author(s)
95-117A brand view on the user acceptance of mobile apps: an evidence from India in the multi-channel context
Nithya Murugan; Jayanth Jacob
DOI: 10.1504/IJEMR.2019.098748
118-129Success and failure factors of social media integration - insights from business experience
Maha Al-Essa; Imene Ben Yahia
DOI: 10.1504/IJEMR.2019.098749
130-149A two-stage SEM-neural network analysis to predict drivers of m-commerce in India
Khushbu Madan; Rajan Yadav
DOI: 10.1504/IJEMR.2019.098750
150-172Building brand advocacy on social media to improve brand equity
Manisha Mathur
DOI: 10.1504/IJEMR.2019.098751
173-207Affect-based and personality-based trust and risk in social commerce
Emad Abou-Elgheit
DOI: 10.1504/IJEMR.2019.098753

 

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