
International Journal of Electronic Marketing and Retailing
2012 Vol.5 No.2
Pages | Title and author(s) |
95-109 | An exploratory study of sustainable apparel retailers on the internetKatelyn Fulton; Seung-Eun Lee DOI: 10.1504/IJEMR.2012.051027 |
110-127 | Channel strategies, product types, and performance in the US retail industryBau-Jung Chang DOI: 10.1504/IJEMR.2012.051030 |
128-146 | Using CLV for modelling churn and customer retentionNajmeh Abedzadeh; MohammadAli Nematbakhsh DOI: 10.1504/IJEMR.2012.051017 |
147-155 | Retail sales in India - the need to go beyond enterprise-wide integrationReema Khurana; Poonam Garg DOI: 10.1504/IJEMR.2012.051025 |
156-172 | Measuring e-service quality in the context of service sitesEstela Fernández Sabiote; Sergio Román DOI: 10.1504/IJEMR.2012.051024 |
173-186 | Performance evaluation of Adstock models using market drivers in the consumer packaged goods (CPG) industryK. Antony Arokia Durai Raj; Balasubramanian Kanagasabapathi; Suyashi Shrivastava; Kunal Krishnan; Mitul Shah DOI: 10.1504/IJEMR.2012.051031 |