International Journal of Electronic Marketing and Retailing
2017 Vol.8 No.2
Editorial |
Special Issue on: Advancements in Interactive Marketing and The Internet Of Things
Guest Editor: Prof. Marco Galvagno
Pages | Title and author(s) |
93-115 | Impact of social relationships on electronic word of mouth in social networking sites: a study of Indian social network usersSmita Sharma; Asad Rehman DOI: 10.1504/IJEMR.2017.085693 |
116-135 | Applying data mining method for marketing purpose in social networks: case of TebyanHani Sharifian; Mohammad Meisam Danesh Ashtiani; Nastaran Hajiheydari DOI: 10.1504/IJEMR.2017.085697 |
136-156 | The determinants of website purchases: the role of e-customer loyalty and word-of-mouth Hélia Gonçalves Pereira; Margarida Cardoso; Pedro Dionísio DOI: 10.1504/IJEMR.2017.085705 |
157-171 | Bragging about online purchases: comparing consumer word-of-mouth among Hispanics and non-Hispanics groupsSindy Chapa; Felipe Korzenny; Howard Rodriguez-Mori DOI: 10.1504/IJEMR.2017.085701 |
172-184 | Consumer research, retailers and robotsDon E. Schultz; Martin Block DOI: 10.1504/IJEMR.2017.085703 |