International Journal of Electronic Marketing and Retailing (IJEMR)

International Journal of Electronic Marketing and Retailing

2017 Vol.8 No.2


Special Issue on: Advancements in Interactive Marketing and The Internet Of Things

Guest Editor: Prof. Marco Galvagno

Pages Title and author(s)
93-115Impact of social relationships on electronic word of mouth in social networking sites: a study of Indian social network users
Smita Sharma; Asad Rehman
DOI: 10.1504/IJEMR.2017.085693
116-135Applying data mining method for marketing purpose in social networks: case of Tebyan
Hani Sharifian; Mohammad Meisam Danesh Ashtiani; Nastaran Hajiheydari
DOI: 10.1504/IJEMR.2017.085697
136-156The determinants of website purchases: the role of e-customer loyalty and word-of-mouth
Hélia Gonçalves Pereira; Margarida Cardoso; Pedro Dionísio
DOI: 10.1504/IJEMR.2017.085705
157-171Bragging about online purchases: comparing consumer word-of-mouth among Hispanics and non-Hispanics groups
Sindy Chapa; Felipe Korzenny; Howard Rodriguez-Mori
DOI: 10.1504/IJEMR.2017.085701
172-184Consumer research, retailers and robots
Don E. Schultz; Martin Block
DOI: 10.1504/IJEMR.2017.085703