
International Journal of Electronic Marketing and Retailing
2011 Vol.4 No.2/3
Pages | Title and author(s) |
117-128 | A longitudinal analysis of web surf history to maximise the effectiveness of behavioural targeting techniquesJason K. Deane; Thomas Meuer; Jay M. Teets DOI: 10.1504/IJEMR.2011.043037 |
129-150 | Privacy research: application of content analysis to assess a contemporary area of researchZack Jourdan; J. Ken Corley; R. Kelly Rainer DOI: 10.1504/IJEMR.2011.043038 |
151-164 | Enhancing customer base and productivity through e-delivery channels – study of banks in IndiaJustin Paul; Ruchi Trehan DOI: 10.1504/IJEMR.2011.043045 |
165-182 | Exploring consumers' flow experiences in virtual shopping: an exploratory studySeung-Eun Lee; Tanya Domina; Maureen MacGillivray DOI: 10.1504/IJEMR.2011.043046 |
183-205 | Rejoining the research on the functionality of e-tailing sites: empirical evidence from TurkeyHakan Çelik DOI: 10.1504/IJEMR.2011.043047 |
206-223 | Success of retail in India: the customer experience management scenarioKamaladevi Baskaran DOI: 10.1504/IJEMR.2011.043048 |