International Journal of Electronic Marketing and Retailing (IJEMR) Inderscience Publishers - linking academia, business and industry through research

International Journal of Electronic Marketing and Retailing

Pages	Title and author(s)
287-316	Online reviews as a source of marketing research data: a literature analysis Michael Nche Tuma; Reinhold Decker DOI: 10.1504/IJEMR.2013.060263
317-339	The impact of advertising, trustworthiness, and valence on the effectiveness of blogs Ritu Lohtia; Naveen Donthu; Monica D. Guillory DOI: 10.1504/IJEMR.2013.060264
340-358	Exploring demographic differences in the adoption of mobile money: M-PESA in Kenya Godwin C. Ariguzo; D. Steven White DOI: 10.1504/IJEMR.2013.060265
359-371	How do external reference prices influence online gift giving? Yun Kyung Oh; Ye Hu; Xin Wang; William T. Robinson DOI: 10.1504/IJEMR.2013.060273