
International Journal of Electronic Marketing and Retailing
2013 Vol.5 No.4
Pages | Title and author(s) |
287-316 | Online reviews as a source of marketing research data: a literature analysisMichael Nche Tuma; Reinhold Decker DOI: 10.1504/IJEMR.2013.060263 |
317-339 | The impact of advertising, trustworthiness, and valence on the effectiveness of blogsRitu Lohtia; Naveen Donthu; Monica D. Guillory DOI: 10.1504/IJEMR.2013.060264 |
340-358 | Exploring demographic differences in the adoption of mobile money: M-PESA in KenyaGodwin C. Ariguzo; D. Steven White DOI: 10.1504/IJEMR.2013.060265 |
359-371 | How do external reference prices influence online gift giving?Yun Kyung Oh; Ye Hu; Xin Wang; William T. Robinson DOI: 10.1504/IJEMR.2013.060273 |