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  1. International Journal of Electronic Marketing and Retailing
  2. Published issues
  3. 2025 Vol.16 No.2
International Journal of Electronic Marketing and Retailing (IJEMR)

International Journal of Electronic Marketing and Retailing

2025 Vol.16 No.2


Pages Title and author(s)
133-158Predictors of deep electronic word-of-mouth providing behaviour of Indian consumers
Vaishnavi Balasubramanian; T. Frank Sunil Justus
DOI: 10.1504/IJEMR.2025.144761
159-174Examining the presence of customer service-based strategic clusters in online retailing and the impact of service features on conversion rates
Ravi Narayanaswamy; Richard A. Heiens
DOI: 10.1504/IJEMR.2025.144748
175-197The effects of digital signage design features and interactivity on shoppers' behaviour: the mediated effect of positive shopping mall ambiance
Thérèse Roux; Sfiso Mahlangu; Mnelisi Xaba
DOI: 10.1504/IJEMR.2025.144750
198-217Creating a crisis: an examination of a modern crisis on Twitter
Michael North
DOI: 10.1504/IJEMR.2025.144749
218-240Food-evoked emotions and purchase intention in mobile watched YouTube chocolate campaigns: an application of FaceReader online and self-measurement methods
Foteini-Rafailia Panavou; Katerina Tzafilkou; Anastasios A. Economides
DOI: 10.1504/IJEMR.2025.144755

 

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