International Journal of Electronic Marketing and Retailing (IJEMR)

International Journal of Electronic Marketing and Retailing

2025 Vol.16 No.2


Pages Title and author(s)
133-158Predictors of deep electronic word-of-mouth providing behaviour of Indian consumers
Vaishnavi Balasubramanian; T. Frank Sunil Justus
DOI: 10.1504/IJEMR.2025.144761
159-174Examining the presence of customer service-based strategic clusters in online retailing and the impact of service features on conversion rates
Ravi Narayanaswamy; Richard A. Heiens
DOI: 10.1504/IJEMR.2025.144748
175-197The effects of digital signage design features and interactivity on shoppers' behaviour: the mediated effect of positive shopping mall ambiance
Thérèse Roux; Sfiso Mahlangu; Mnelisi Xaba
DOI: 10.1504/IJEMR.2025.144750
198-217Creating a crisis: an examination of a modern crisis on Twitter
Michael North
DOI: 10.1504/IJEMR.2025.144749
218-240Food-evoked emotions and purchase intention in mobile watched YouTube chocolate campaigns: an application of FaceReader online and self-measurement methods
Foteini-Rafailia Panavou; Katerina Tzafilkou; Anastasios A. Economides
DOI: 10.1504/IJEMR.2025.144755

 

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