
International Journal of Electronic Marketing and Retailing
2016 Vol.7 No.1
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Pages | Title and author(s) |
3-21 | Understanding consumer shopping behaviour: a comparison of three theories of emotions in predicting online flowSongpol Kulviwat; Yong Zhang; Jinyan Fan; Lu Zheng DOI: 10.1504/IJEMR.2016.075322 |
22-38 | Whether or not to use a quick response code in the adFüsun F. Gönül; Chun Qiu; Evan Zhou DOI: 10.1504/IJEMR.2016.075324 |
39-65 | Analysing motivational factors influencing selection of commercial websites by consumer in the e-commerce (B2C)Ardalan Sameti; Hamidreza Khalili; Hassan Sheybani DOI: 10.1504/IJEMR.2016.075326 |
66-90 | The usefulness of online reviews in financial servicesMonica D. Guillory; Ritu Lohtia; Naveen Donthu DOI: 10.1504/IJEMR.2016.075329 |