International Journal of Electronic Marketing and Retailing (IJEMR)

International Journal of Electronic Marketing and Retailing

2016 Vol.7 No.1

Editorial

Pages Title and author(s)
3-21Understanding consumer shopping behaviour: a comparison of three theories of emotions in predicting online flow
Songpol Kulviwat; Yong Zhang; Jinyan Fan; Lu Zheng
DOI: 10.1504/IJEMR.2016.075322
22-38Whether or not to use a quick response code in the ad
Füsun F. Gönül; Chun Qiu; Evan Zhou
DOI: 10.1504/IJEMR.2016.075324
39-65Analysing motivational factors influencing selection of commercial websites by consumer in the e-commerce (B2C)
Ardalan Sameti; Hamidreza Khalili; Hassan Sheybani
DOI: 10.1504/IJEMR.2016.075326
66-90The usefulness of online reviews in financial services
Monica D. Guillory; Ritu Lohtia; Naveen Donthu
DOI: 10.1504/IJEMR.2016.075329

 

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