International Journal of Electronic Marketing and Retailing (IJEMR) Inderscience Publishers - linking academia, business and industry through research

International Journal of Electronic Marketing and Retailing

Pages	Title and author(s)
3-21	Understanding consumer shopping behaviour: a comparison of three theories of emotions in predicting online flow Songpol Kulviwat; Yong Zhang; Jinyan Fan; Lu Zheng DOI: 10.1504/IJEMR.2016.075322
22-38	Whether or not to use a quick response code in the ad Füsun F. Gönül; Chun Qiu; Evan Zhou DOI: 10.1504/IJEMR.2016.075324
39-65	Analysing motivational factors influencing selection of commercial websites by consumer in the e-commerce (B2C) Ardalan Sameti; Hamidreza Khalili; Hassan Sheybani DOI: 10.1504/IJEMR.2016.075326
66-90	The usefulness of online reviews in financial services Monica D. Guillory; Ritu Lohtia; Naveen Donthu DOI: 10.1504/IJEMR.2016.075329