
International Journal of Electronic Marketing and Retailing
2017 Vol.8 No.4
Pages | Title and author(s) |
283-300 | Social tie strength and virtual goods purchase decisions of online game playersPing Zhao; Chun Qiu DOI: 10.1504/IJEMR.2017.087711 |
301-315 | The value of a network in the digital era: insights about Doctor Chat case studyDavide Di Fatta; Francesco Cupido; Gandolfo Dominici DOI: 10.1504/IJEMR.2017.087713 |
316-330 | Moderating role of product type in the relationship between e-retailer service attributes and customer satisfactionYanfen You; Amit Bhatnagar; Sanjoy Ghose DOI: 10.1504/IJEMR.2017.087714 |
331-343 | Effectiveness of female nudity in e-advertisingJacques Digout; Charbel Salloum; Leah Hajjar; Nahed Taha DOI: 10.1504/IJEMR.2017.087715 |
344-371 | Influence of user generated content in online shopping: impact of gender on purchase behaviour, trust, and intention to purchaseBeheruz N. Sethna; Sunil Hazari; Blaise Bergiel DOI: 10.1504/IJEMR.2017.087719 |