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  1. International Journal of Electronic Marketing and Retailing
  2. Published issues
  3. 2017 Vol.8 No.4
International Journal of Electronic Marketing and Retailing (IJEMR)

International Journal of Electronic Marketing and Retailing

2017 Vol.8 No.4


Pages Title and author(s)
283-300Social tie strength and virtual goods purchase decisions of online game players
Ping Zhao; Chun Qiu
DOI: 10.1504/IJEMR.2017.087711
301-315The value of a network in the digital era: insights about Doctor Chat case study
Davide Di Fatta; Francesco Cupido; Gandolfo Dominici
DOI: 10.1504/IJEMR.2017.087713
316-330Moderating role of product type in the relationship between e-retailer service attributes and customer satisfaction
Yanfen You; Amit Bhatnagar; Sanjoy Ghose
DOI: 10.1504/IJEMR.2017.087714
331-343Effectiveness of female nudity in e-advertising
Jacques Digout; Charbel Salloum; Leah Hajjar; Nahed Taha
DOI: 10.1504/IJEMR.2017.087715
344-371Influence of user generated content in online shopping: impact of gender on purchase behaviour, trust, and intention to purchase
Beheruz N. Sethna; Sunil Hazari; Blaise Bergiel
DOI: 10.1504/IJEMR.2017.087719

 

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