International Journal of Electronic Marketing and Retailing (IJEMR) Inderscience Publishers - linking academia, business and industry through research

International Journal of Electronic Marketing and Retailing

Pages	Title and author(s)
283-300	Social tie strength and virtual goods purchase decisions of online game players Ping Zhao; Chun Qiu DOI: 10.1504/IJEMR.2017.087711
301-315	The value of a network in the digital era: insights about Doctor Chat case study Davide Di Fatta; Francesco Cupido; Gandolfo Dominici DOI: 10.1504/IJEMR.2017.087713
316-330	Moderating role of product type in the relationship between e-retailer service attributes and customer satisfaction Yanfen You; Amit Bhatnagar; Sanjoy Ghose DOI: 10.1504/IJEMR.2017.087714
331-343	Effectiveness of female nudity in e-advertising Jacques Digout; Charbel Salloum; Leah Hajjar; Nahed Taha DOI: 10.1504/IJEMR.2017.087715
344-371	Influence of user generated content in online shopping: impact of gender on purchase behaviour, trust, and intention to purchase Beheruz N. Sethna; Sunil Hazari; Blaise Bergiel DOI: 10.1504/IJEMR.2017.087719