International Journal of Electronic Marketing and Retailing (IJEMR)

International Journal of Electronic Marketing and Retailing

2019 Vol.10 No.3


Pages Title and author(s)
209-229The influence of online recommendation mechanisms in the Smartphone market in the context of electronic word-of-mouth
Luis Hernan Contreras Pinochet; Evandro Luiz Lopes; Priscila Graziele Araujo; Ricardo Luiz Pereira Bueno
DOI: 10.1504/IJEMR.2019.100702
230-243Determinants of online journey and its influence on online customer satisfaction associated with online customer loyalty
Siti Nurlaela; Ujang Sumarwan; Mukhamad Najib
DOI: 10.1504/IJEMR.2019.100699
244-259Preference criteria for online shopping among university students
Amiruddin Ahamat; Muhamad Sham Bin Shahkat Ali
DOI: 10.1504/IJEMR.2019.100700
260-282Online purchasing: the role of web experience factors
Noor Akma Mohd Salleh; Norbani Che Ha; Philip J. Kitchen; Amrul Asraf Mohd-Any
DOI: 10.1504/IJEMR.2019.100701
283-308The Colombian electronic consumer: analysis of the leading factors of e-commerce use
Javier A. Sánchez-Torres; Francisco Javier Arroyo-Cañada; Sandra Patricia Rojas-Berrio; Oscar Javier Robayo-Pinzón; Winston Fontalvo-Cerpa
DOI: 10.1504/IJEMR.2019.100704
309-331Fashion portals and Indian consumers: an exploratory study on online apparel retail marketing
Pradeep Kautish; Sushil Kumar Rai
DOI: 10.1504/IJEMR.2019.100706

 

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