
International Journal of Electronic Marketing and Retailing
2020 Vol.11 No.2
Pages | Title and author(s) |
113-142 | Factors influencing the acceptance of smart homes in JordanIbrahim Mashal; Ahmed Shuhaiber; Mohammad Daoud DOI: 10.1504/IJEMR.2020.106842 |
143-160 | Building customer engagement and brand loyalty through online social media: an exploratory studySombala Ningthoujam; Reshmi Manna; Vikas Gautam; Sandeep Chauhan DOI: 10.1504/IJEMR.2020.106846 |
161-183 | Consumer purchase intention towards private label brands of virtual retailers: evidence from a developing nationSumit Kumar; Bibhas Chandra DOI: 10.1504/IJEMR.2020.106843 |
184-198 | The importance of electronic word-of-mouth on consumer perception of content marketingBenedikt Hirschfelder; Joel Mugove Chigada DOI: 10.1504/IJEMR.2020.106844 |
199-215 | The impact of social media on consumer awareness towards buying copy brandAhmad Al Adwan DOI: 10.1504/IJEMR.2020.106845 |