International Journal of Electronic Marketing and Retailing (IJEMR) Inderscience Publishers - linking academia, business and industry through research

International Journal of Electronic Marketing and Retailing

Pages	Title and author(s)
113-142	Factors influencing the acceptance of smart homes in Jordan Ibrahim Mashal; Ahmed Shuhaiber; Mohammad Daoud DOI: 10.1504/IJEMR.2020.106842
143-160	Building customer engagement and brand loyalty through online social media: an exploratory study Sombala Ningthoujam; Reshmi Manna; Vikas Gautam; Sandeep Chauhan DOI: 10.1504/IJEMR.2020.106846
161-183	Consumer purchase intention towards private label brands of virtual retailers: evidence from a developing nation Sumit Kumar; Bibhas Chandra DOI: 10.1504/IJEMR.2020.106843
184-198	The importance of electronic word-of-mouth on consumer perception of content marketing Benedikt Hirschfelder; Joel Mugove Chigada DOI: 10.1504/IJEMR.2020.106844
199-215	The impact of social media on consumer awareness towards buying copy brand Ahmad Al Adwan DOI: 10.1504/IJEMR.2020.106845