International Journal of Electronic Marketing and Retailing (IJEMR)

International Journal of Electronic Marketing and Retailing

2019 Vol.10 No.1


Pages Title and author(s)
1-25Using a multicriteria approach to identify factors that influence e-tailing service quality
André Luís Policani Freitas; Ana Carla De Souza Gomes Dos Santos
DOI: 10.1504/IJEMR.2019.096628
26-44Profiling consumers of private label brands in virtual retail environment - a cluster analytic approach
Sumit Kumar; Bibhas Chandra
DOI: 10.1504/IJEMR.2019.097073
45-59An exploration of e-impulse buying
Hemraj Verma; Shalini Singh
DOI: 10.1504/IJEMR.2019.096626
60-77Factors influencing consumers' purchase intention towards online group buying in Malaysia
Yean Sien Liew; Mohammad Falahat
DOI: 10.1504/IJEMR.2019.096627
78-94Exploring the behaviour of Indian consumers towards online discounts
S.K. Suman; Pallavi Srivastava; Shaili Vadera
DOI: 10.1504/IJEMR.2019.096629