International Journal of Electronic Marketing and Retailing (IJEMR) Inderscience Publishers - linking academia, business and industry through research

International Journal of Electronic Marketing and Retailing

Pages	Title and author(s)
187-203	Evaluating customer-based brand equity in Iranian cell phone market Seyed Majid Elahi; Reza Kiani Mavi; Sepideh Najafi; Matin Tanbakouei Kashani DOI: 10.1504/IJEMR.2016.078948
204-228	Usability, interactivity, website personality and consumers' responses: a case of internet service provider Yosra Akrimi DOI: 10.1504/IJEMR.2016.078950
229-244	Consumer attitude toward using smart shopping carts: a comparative analysis of Italian and Croatian consumer attitudes Gandolfo Dominici; Matea Matić; Tindara Abbate; Davide Di Fatta DOI: 10.1504/IJEMR.2016.078952
245-271	Intention-to-participate in online group buying and consumer decision-making styles Varinder M. Sharma; Andreas Klein DOI: 10.1504/IJEMR.2016.078953