
International Journal of Electronic Marketing and Retailing
2015 Vol.6 No.4
Pages | Title and author(s) |
259-276 | Is animation effective for advertising offensive products? Insights from an internet advertising experimentPakakorn Rakrachakarn; George P. Moschis DOI: 10.1504/IJEMR.2015.073451 |
277-298 | Top e-retailers of India: business model and componentsPrateek Kalia DOI: 10.1504/IJEMR.2015.073450 |
299-314 | An internet information search channel evaluation model: the role of internet usage skills and psychological parametersGaurav Khatwani; Gopal Das DOI: 10.1504/IJEMR.2015.073452 |
315-338 | A multi-level text classifier for feedback analysis using tweets to enhance product performance Balamurugan Balusamy; Thusitha Murali; Aishwarya Thangavelu; P. Venkata Krishna DOI: 10.1504/IJEMR.2015.073455 |
339-358 | An empirical analysis of online price dispersion in the Italian airline industryPaolo Roma; Fabio Zambuto; Gandolfo Dominici DOI: 10.1504/IJEMR.2015.073481 |