International Journal of Electronic Marketing and Retailing (IJEMR)

International Journal of Electronic Marketing and Retailing

2025 Vol.16 No.5


Pages Title and author(s)
491-515Does social media marketing and customer engagement push customers towards purchase in online fashion industry in India? A moderated-mediated analysis
Falaq Mubashir Sahaf; Mushtaq Ahmed Siddiqi
DOI: 10.1504/IJEMR.2025.148659
516-539Insights from bibliometric analysis on customer engagement in the banking industry
Rohit Bansal; Nishita Pruthi
DOI: 10.1504/IJEMR.2025.148660
540-572Influential celebrities through brand co-creation by music video: how does it change perceived brand quality and impact on purchase intention?
Zoe Nguyen; Tien Minh Dinh
DOI: 10.1504/IJEMR.2025.148663
573-595The role of relationship quality mediation in traditional retail shop loyalty in the digital transformation era
Mujianto Mujianto; Muhammad Ramaditya; Hartoyo Hartoyo; Rita Nurmalina; Eva Z. Yusuf
DOI: 10.1504/IJEMR.2025.148661
596-616Consumers' perception and ranking of the significant factors for selecting an over-the-top video streaming platform
Vijay Kumar Sharma; Manish Kumar Dwivedi
DOI: 10.1504/IJEMR.2025.148662

 

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