International Journal of Electronic Marketing and Retailing (IJEMR)

International Journal of Electronic Marketing and Retailing

2023 Vol.14 No.1


Pages Title and author(s)
1-22Electronic service recovery strategies and satisfaction with electronic service recovery: moderating role of value co-creation
Farzaneh Ghorbani Moghadam; Amir Mohammad Fakoor Saghih
DOI: 10.1504/IJEMR.2023.127285
23-38Comparison of the consumers' need for touch in terms of high-touch and low-touch products in online and offline retail stores
Kalender Özcan Atilgan; Murat Bayindir
DOI: 10.1504/IJEMR.2023.127278
39-60Understanding consumer adoption and actual usage of digital payment instruments: comparison between Generation Y and Generation Z
Irfan Fadhilah; Daniel Tumpal H. Aruan
DOI: 10.1504/IJEMR.2023.127272
61-86Factors influencing consumer intention to use social commerce
Zaki Shoheib; Emad A. Abu-Shanab
DOI: 10.1504/IJEMR.2023.127282
87-106Interpersonal versus institutional trust: consumers' trust to sharing services and its impact on continuance intention
Nezahat Ekici; Tuğba Özbölük
DOI: 10.1504/IJEMR.2023.127289
107-122How trust and perceived risk create consumer purchase intention in the context of e-commerce: moderation role of eWOM
Dudi Amarullah
DOI: 10.1504/IJEMR.2023.127288

 

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