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  1. International Journal of Electronic Marketing and Retailing
  2. Published issues
  3. 2021 Vol.12 No.2
International Journal of Electronic Marketing and Retailing (IJEMR)

International Journal of Electronic Marketing and Retailing

2021 Vol.12 No.2


Pages Title and author(s)
111-132Promocode: an examination of the outcome expectations in shopping apps
Ree C. Ho; Ali Shafiq
DOI: 10.1504/IJEMR.2021.114243
133-155Social media and the decision-making process: empirical evidence from Yemen
Wail Alhakimi; Ramzi Alwadhan
DOI: 10.1504/IJEMR.2021.114245
156-170Examining the risk factors affecting the image of online stores in Malaysia
Noorshella Binti Che Nawi; Abdullah Al Mamun; Noorul Azwin Md Nasir; Nurul Hasliana Binti Hamsani
DOI: 10.1504/IJEMR.2021.114244
171-195Investigating value, loyalty, and trust as determinants of purchase intention on the Pinterest social media network
Beheruz N. Sethna; Sunil Hazari; Cheryl O'Meara Brown
DOI: 10.1504/IJEMR.2021.114246
196-213Facilities planning in retailing and value generation among urban consumers
Rajagopal
DOI: 10.1504/IJEMR.2021.114248

 

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