International Journal of Electronic Marketing and Retailing (IJEMR) Inderscience Publishers - linking academia, business and industry through research

International Journal of Electronic Marketing and Retailing

Pages	Title and author(s)
215-231	The association between gender and occupation in a gamified purchasing environment: perspective from Kosovo and Albania Fortesa Haziri; Ina Pagria; Miloslava Chovancová DOI: 10.1504/IJEMR.2021.10038040
232-253	Consumer acceptance of virtual reality when browsing for apparel Jennifer Johnson Jorgensen; Katelyn Sorensen DOI: 10.1504/IJEMR.2021.10038038
254-284	Factors underlying brand trust for affecting brand love leading to customers' purchase intention in Indian hypermarkets Deependra Singh; Naval Bajpai; Kushagra Kulshreshtha DOI: 10.1504/IJEMR.2021.10038041
285-305	The effect of hedonic value, utilitarian value and perceived risk on consumer intention of choosing P2P collaborative consumption options Ngoc Trang Thi Nguyen; Yoonjae Lee DOI: 10.1504/IJEMR.2020.10033527
306-322	The impact of digital sales channels on web sales: evidence from the USA's largest online retailers Ravi Narayanaswamy; Richard A. Heiens DOI: 10.1504/IJEMR.2021.10038042