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  1. International Journal of Electronic Marketing and Retailing
  2. Published issues
  3. 2021 Vol.12 No.3
International Journal of Electronic Marketing and Retailing (IJEMR)

International Journal of Electronic Marketing and Retailing

2021 Vol.12 No.3


Pages Title and author(s)
215-231The association between gender and occupation in a gamified purchasing environment: perspective from Kosovo and Albania
Fortesa Haziri; Ina Pagria; Miloslava Chovancová
DOI: 10.1504/IJEMR.2021.116502
232-253Consumer acceptance of virtual reality when browsing for apparel
Jennifer Johnson Jorgensen; Katelyn Sorensen
DOI: 10.1504/IJEMR.2021.116501
254-284Factors underlying brand trust for affecting brand love leading to customers' purchase intention in Indian hypermarkets
Deependra Singh; Naval Bajpai; Kushagra Kulshreshtha
DOI: 10.1504/IJEMR.2021.116503
285-305The effect of hedonic value, utilitarian value and perceived risk on consumer intention of choosing P2P collaborative consumption options
Ngoc Trang Thi Nguyen; Yoonjae Lee
DOI: 10.1504/IJEMR.2021.116504
306-322The impact of digital sales channels on web sales: evidence from the USA's largest online retailers
Ravi Narayanaswamy; Richard A. Heiens
DOI: 10.1504/IJEMR.2021.116505

 

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