International Journal of Electronic Marketing and Retailing (IJEMR)

International Journal of Electronic Marketing and Retailing

2022 Vol.13 No.2


Pages Title and author(s)
137-156Twenty years of online customer experience: a bibliometric review and research agenda
Mehak Goyal; Pankaj Deshwal
DOI: 10.1504/IJEMR.2022.121803
157-189Digital luxury retailing and the COVID-19 pandemic: a qualitative study
Giuseppe Colella; Cesare Amatulli
DOI: 10.1504/IJEMR.2022.121804
190-205A strategic framework for non-intrusive mobile marketing campaigns
Saurabh Mittal; Vikas Kumar
DOI: 10.1504/IJEMR.2022.121819
206-223Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovation (case study: citizens of the west of Tehran)
Mahshid Janmohammadi
DOI: 10.1504/IJEMR.2022.121868
224-241Investigating last-mile delivery options on online shoppers experience and repurchase intention
Salini Devi Rajendran; Siti Norida Wahab
DOI: 10.1504/IJEMR.2022.121826
242-258NLP technologies for analysing user generated Twitter data to identify the reputation of universities in the Valencian Community, Spain
Paula Núñez Milán; Manuel Palomar Sanz; Yoan Gutiérrez Vázquez
DOI: 10.1504/IJEMR.2022.121829

 

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