International Journal of Electronic Marketing and Retailing (IJEMR)

International Journal of Electronic Marketing and Retailing

2024 Vol.15 No.4


Pages Title and author(s)
393-414Moderating effect of brand awareness levels on the relationship between eWOM, perceived quality, brand trust, and purchase intention
Dimas Agus Hairani; Tanti Handriana; Dudi Amarullah
DOI: 10.1504/IJEMR.2024.139377
415-430A study on the influence of social media marketing activities on customer satisfaction mediated by perceived value in the e-commerce industry
Rashi Banerji; Animesh Singh
DOI: 10.1504/IJEMR.2024.139379
431-454Return satisfaction with e-marketplaces: an investigation in Asia
Kedwadee Sombultawee; Inthakan Pannarom
DOI: 10.1504/IJEMR.2024.139378
455-478Impact of privacy, technology readiness, and perceived crowding on adoption of telemedicine services
Gurcharan Singh; Sourabh Bhatt; Deepika Jhamb
DOI: 10.1504/IJEMR.2024.139380
479-500A study of impact of the demographics on the adoption of technology-driven based payment techniques among Mom-and-Pop retail owners and consumers-in emerging markets
R.K. Srivastava
DOI: 10.1504/IJEMR.2024.139382
501-517Purchasing celebrity-endorsed brands as a way of self-presentation
Xiaofan Yue; Nawal Hanim Abdullah; Mass Hareeza Ali; Raja Nerina Raja Yusof
DOI: 10.1504/IJEMR.2024.139381

 

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