International Journal of Electronic Marketing and Retailing (IJEMR)

International Journal of Electronic Marketing and Retailing

2025 Vol.16 No.1


Pages Title and author(s)
1-20CRM purchase intention toward private label brand and trust: investigating the role of manufacturer brand quality, firm motives and perceived risk
Suraj Shah; Maurvi Vasavada; Mahendra Sharma
DOI: 10.1504/IJEMR.2025.142893
21-38Links among service quality, customer satisfaction and loyalty in Vietnam retail industry during the COVID-19 pandemic
Thien-Vu Tran; Nhi Thi Hoai Nguyen
DOI: 10.1504/IJEMR.2025.143044
39-66The essence of marketing intelligence research highlights from 1962 to 2021
Sushant Kumar Vishnoi; Teena Bagga; Naveen Virmani
DOI: 10.1504/IJEMR.2025.142896
67-78Students' behavioural intention towards mobile technology for online shopping
V. Geetha
DOI: 10.1504/IJEMR.2025.142894
79-103Identifying the relationship between e-WOM engagement factors and users' purchase intention through social commerce
Manjit Kour; Rajinder Kaur; Arshan Bhullar; Ritika Chaudhary; Aaliyah Siddiqui
DOI: 10.1504/IJEMR.2025.143058
104-132Minimising display advertising avoidance on social media platforms - the role of exposure condition, personalisation, and personality traits
Priscilla Teika Odoom; Raphael Odoom; Stephen Mahama Braimah
DOI: 10.1504/IJEMR.2025.142895

 

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