International Journal of Electronic Marketing and Retailing (IJEMR) Inderscience Publishers - linking academia, business and industry through research

International Journal of Electronic Marketing and Retailing

Special Issue on Evolving the e-Marketing Mindset Towards the Social Web Model – Part 1

Guest Editors: Dr. Francisco J. Martínez-López and Dr. Inma Rodríguez-Ardura

Pages	Title and author(s)
202-220	Social networks and marketing: potential and pitfalls Tanuja Singh, Joe Cullinane DOI: 10.1504/IJEMR.2010.034829
221-240	Treat your customers as equals! Fostering customer collaboration through social media Hanna-Kaisa Ellonen, Miia Kosonen DOI: 10.1504/IJEMR.2010.034830
241-260	Consumers bite on the social web about the film Snakes on a Plane Dan Fisher, Scott Smith DOI: 10.1504/IJEMR.2010.034831
261-292	'That item is mine!' Consumer competitiveness and need for control: a study of internet auction bidding Bridget Satinover Nichols, Daniel J. Flint DOI: 10.1504/IJEMR.2010.034832
293-315	Third-person effect comparison between US and Chinese social networking website users: implications for online marketing and word-of-mouth communication Jie Zhang, Terry Daugherty DOI: 10.1504/IJEMR.2010.034833