International Journal of Electronic Marketing and Retailing (IJEMR)

International Journal of Electronic Marketing and Retailing

2022 Vol.13 No.1


Pages Title and author(s)
1-24The role of the online flower of service in enhancing guest loyalty via the mediating role of guest experience: a structural equation modelling approach
Alaeddin Ahmad; Dana Kakeesh; Mohammad Abuhashesh
DOI: 10.1504/IJEMR.2022.119243
25-42Effect of gender and unplanned shopping on healthy product buying and digital technology use
Vikas Agrawal; Dale Cake; George Gresham
DOI: 10.1504/IJEMR.2022.119244
43-64Nipping the dead mall trend in the bud: a modified shopper-based mall equity model for South Africa's distressed malls
Asphat Muposhi; Chengedzai Mafini; Roy Marlon Shamhuyenhanzva
DOI: 10.1504/IJEMR.2022.119245
65-82Finding the optimal social media marketing mix to drive customer attraction and sales performance: an exploratory study
Ravi Narayanaswamy; Richard A. Heiens
DOI: 10.1504/IJEMR.2022.119248
83-104Do health-brand fan pages satisfy their consumers' desires?
Gricel Castillo; Lorena Carrete; Pilar Arroyo
DOI: 10.1504/IJEMR.2022.119252
105-135Shopping orientations and its influence on online purchase intention: a study of young adults
Daly Paulose Meppurath; Roshna Varghese
DOI: 10.1504/IJEMR.2022.119254

 

Return to top