International Journal of Electronic Marketing and Retailing (IJEMR)

International Journal of Electronic Marketing and Retailing

2025 Vol.16 No.3


Pages Title and author(s)
241-268Examining the influence of HEXACO personality traits on impulse buying tendency, perceived enjoyment, and impulse buying behaviour in the context of Instagram commerce
Abhay Grover; Nilesh Arora; Pooja Sharma
DOI: 10.1504/IJEMR.2025.146173
269-291The previous and future trend of social media marketing research: a bibliometric analysis
Meenakshi Sharma; Rajeev Srivastava
DOI: 10.1504/IJEMR.2025.146174
292-314Dried fruit demand analysis using the review tag function on the Chinese CBEC platform
Danaitun Pongpatcharatorntep; Worawit Janchai; Veeraporn Siddoo
DOI: 10.1504/IJEMR.2025.146175
315-335Building brand trust via social media influencers: the role of vicarious product experience, perceived influencer credibility and congruence
Sudhir Bhatia; Nancy Jyani; Harbhajan Bansal
DOI: 10.1504/IJEMR.2025.146182
336-359Explaining the linkage of dark sides of relationship marketing variables: an empirical investigation on selected Indian entrepreneurs
Deepika; Shashank Vikram Pratap Singh; Mohinder Paul; Amarjeet; Abhimanyu Bhardwaj
DOI: 10.1504/IJEMR.2025.146176

 

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