International Journal of Electronic Marketing and Retailing (IJEMR)

International Journal of Electronic Marketing and Retailing

2011 Vol.4 No.4


Pages Title and author(s)
225-247'Click here to share with a friend': a uses and gratifications approach to word-of-mouth marketing effectiveness
James R. Coyle; Ted Smith; Elizabeth Lightfoot; William Neace; Glenn Platt
DOI: 10.1504/IJEMR.2011.045609
248-269Antecedents of privacy concerns and their online actual purchase consequences: a cross-country comparison
Abeer A. Mahrous
DOI: 10.1504/IJEMR.2011.045610
270-292Consumer beliefs and motivations that influence repeat online purchases
Alicia Izquierdo-Yusta; Stephen J. Newell
DOI: 10.1504/IJEMR.2011.045611

 

Return to top