
International Journal of Electronic Marketing and Retailing
2011 Vol.4 No.4
Pages | Title and author(s) |
225-247 | 'Click here to share with a friend': a uses and gratifications approach to word-of-mouth marketing effectivenessJames R. Coyle; Ted Smith; Elizabeth Lightfoot; William Neace; Glenn Platt DOI: 10.1504/IJEMR.2011.045609 |
248-269 | Antecedents of privacy concerns and their online actual purchase consequences: a cross-country comparisonAbeer A. Mahrous DOI: 10.1504/IJEMR.2011.045610 |
270-292 | Consumer beliefs and motivations that influence repeat online purchasesAlicia Izquierdo-Yusta; Stephen J. Newell DOI: 10.1504/IJEMR.2011.045611 |